Case Study: Market Expansion Analysis

Challenge: A local business was considering expansion into new markets but lacked the data to make informed decisions.

- Solution: We performed a comprehensive market analysis using Power BI, analysing competitor performance, demographic trends, and potential market demand. Excel was utilised to model various expansion scenarios and financial projections.

- Result: The client successfully entered two new markets, achieving a 15% increase in revenue within the first year of expansion, driven by informed strategic choices based on data insights.