Case Study: Retail Sales Optimisation

- Challenge:

A retail company struggled with declining sales and needed to understand customer purchasing behaviours to enhance its marketing strategies.

- Solution: 

We utilised Power BI to create an interactive dashboard that visualised sales data, customer demographics, and purchasing trends. By integrating Excel for data wrangling and analysis, we identified underperforming product lines and peak shopping hours.

- Result: 

The client implemented targeted marketing campaigns based on the insights gained, resulting in a 20% increase in sales during the following quarter.